This is the latest cannonball fired across the bow of corporate America and its use of digits by the fellow who first spoke the unspeakable thought that "I.T. Doesn't Matter," almost two years ago. In this op-ed piece, he is using as his touch point the $170 million that the FBI said it wasted trying to create a system for identifying terrorists, a system it admits doesn't work. In support of his point that trying to innovate in the use of information technology rarely pays off, he cites quite directly the Innovate program of the McDonald's Corporation. This is the billion-dollar program to put sensors in fryers and soda taps everywhere to create a worldwide "real-time" information system. The plug was pulled after just $170 million was spent, with the first extensive report on what the system entailed coming from Baseline reporters